Salt By Ideas Launches Winter Collection

Salt, the pioneering western wear range from ideas Pret, has simply launched their extremely anticipated winter assortment.

Salt by ideas Pret Winter 2019 brings a world of warmth and elegance to winter fashion on the high street. Salt has become highly coveted for its high-quality western separates in contemporary silhouettes at affordable prices. The winter 2019 array channels the latest international trends. With an eye-catching collection of luxury knits and flattering silhouettes.

The collection is a glorious combination of luxurious, soft-textured sweaters, graceful cape shawls, and gorgeous scarves. That is as versatile as they are beautiful. From soft pastels and popping jewel tones, to forever pieces in chic neutrals. This assortment is an accessible route to a winter style update. From chunky wool jumpers with lace eyelets to fluffy hoodies. The new range of winter knits encapsulates the latest global trends. The collection includes uber-cool monochromes and bold stripes. That set international runways alight this year.

Salt’s revolutionary approach is yet another aspect of Idea’s commitment to offering stylish, quality pret to its customers. Whereas local manufacturers typically manufacture collections for global famous brands. Ideas are the first to bring fashion-forward, superior western separates directly to the Pakistani market. Salt brings the design philosophy of the international high street to Pakistani customers at domestically reasonable value points.

Founded in 2003, Ideas by Gul Ahmed is a premium pret retailer best known for its elaborate digital prints and exceptional quality. The pret label exclusively uses the unique fabric of their renowned parent brand. Gul Ahmed and offers a range of pret, ranging from daywear to formals.

One of the first high street brands to offer the convenience of pret. Ideas are a household name in Pakistan. The brand has over 70 stores all over the country, located in prime shopping locations in most, major towns and cities of Pakistan.

About Gul Ahmed

Our Philosophy

The brand draws its inspirations from the diverse global platform and arranges it under one roof, to give the fact that beauty is universal. We constantly strive to challenge the limitations of all the possibilities. When it comes to weaving, printing, embroidery, & embellishments. The cloth worked is not the mere fabric for the label. They treat it like an artist treats its canvas. With the love, respect, and dedication that it deserves. The brand perceives that style and fashion ar an important part of our lives so we try to bring it to people’s doorstep in the easiest possible way. The brand slogan has invariably been to supply glorious quality and service.

About Ideas By Gul Ahmed

At ideas, you’ll notice a range of fashion lines as well as pret wear, unstitched cloth (for males and females), polo shirts, formal and semi-formal wear (for men) and the numerous range of casual and formal wear (for women). Over the years, the brand has introduced several new trends including high-class G. pret wear, Chantilly Chiffon, Chairman Latha (for men), Digital-print Kurtis, Accessories (shoes and handbags), Home Items (bedding, cushions, and bath items) and so much more.

Our styles are fashionably up to date. However timeless owing to their sturdy pedigree. It is our originality and respect for business ethics. Nowadays, the brand ranks as one of the leading clothing brands across Asia. The label not solely provides fashion at a great price. But also caters to various customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail experience. The worker doesn’t just aim at setting trends. But believe in understanding them. Because of this, the chain has increased up to over 100 terminals across Pakistan since its commencement in 2003. This has contributed greatly to that turning into the biggest lifestyle and fashion store in Pakistan.

The Company

The brand story features the story of textiles in the subcontinent. The group began trading in textiles in the early 90s. The group entered in the field of producing with the establishment of today’s iconic name of Gul Ahmed Textile Mills Ltd (GTM).

A label is a composite unit with an installed capacity of over 130,000 spindles, 300 state-of-the-art weaving machines. The most modern yarn dyeing, processing & stitching units. Making everything from cotton yarn to finished products. The label has its captive station comprising of gas engines, gas & steam turbines, and backup diesel engines. Believing in taking part in its role in protecting the atmosphere. The brand has also set up a wastewater treatment plant to treat 100% of its effluent, bringing it to NEQS levels.

Today, the brand is a vertically integrated operation, with everything from producing across all stages to retail all under one umbrella. The company was listed on the Karachi Stock Exchange in 1972.