Latest Khaadi’s Fashion

Khaadi Printed Lawn Unstitched Collection 2019

Khaadi Pakistan’s highly coveted private label. That has been creating customized couture for almost a decade of launches. Its exclusive lawn printed collection. The lawn relies on a vivacious color palette of spring colors, funky hues, pastels, beiges, and grays. It has been embellished with sequins laces and decorated borders. Digitally printed dupattas and printed chiffon are the types available in this summer lawn collection.

Khaadi On Islamic Fashion

It’s that point of the year again. When the globe turns pharisaic, the bearded priesthood becomes TV’s favorite rockstars and starlets. Exchange their risqué off-shoulder robes for a beatific dupatta, draped decorously. Over the head as they host religious shows. Wherever they speak ‘holy’ before getting in game-show mode and giving out. An improbable variety of motorbikes and cars to a voracious audience.

Khaadi, as Pakistan’s biggest high-street heavyweight. Understands this and quickly latching onto the market. It’s chosen Ramazan to with adroitness go ‘traditional’. In its latest advertising campaign, a video and still pictures floated out totally on social media. The brand depicts other ways of wrapping Khaadi’s vary of digitally-printed and hand-woven scarves on the head.

In the video, the model Mahnoor styles the scarves into variations of the hijab. So, she poses in a very few versions of the fashionable turban. Launched right time. it’s certain to charm to a large contingent of Pakistani ladies who wrap their heads.

Saira Shamoon, Head of Design at Khaadi, explains that Islamic fashion is in trend and a lot of young people are covering their heads. Furthermore, she said that they are simply showing alternative ways of wearing the headscarf, looking modest and trendy at the same time.

Of course, even before this campaign, the brand has always been a brand with a strong leaning towards the traditional. The Khaas collection showcases at fashion weeks may have their sultry, glamorous moments but step into any the label store and you’ll see clothes that follow more conventional lines.

Undeniably, the shade palette and embroideries are rational. There is an admirable adherence to quality but silhouette-wise, the smart kurta dominates supreme, just because it’s what most girls wish to wear.

Khaadi Unstitched Material

Likewise, the unstitched material characteristically veers removed from figurines and birds in print because most ladies feel that they can’t pray to wear the garments.

In the Khaas luxury-wear section, a person notices resemblances of fashion week beats modified into saggy tunics – pretty, certainly, however a way cry from the cutting-edge catwalk showstoppers that the designs introduced from.

Saira adds that even the Khaadi billboards are crowd-pleasers – inventive, conspicuous and boast a number of the country’s prime fashion models however with never a plunging neckline visible. She went on to say that a sleeveless shirt or a slinky off-shoulder is not what Khaadi is going to make. Khaadi understands its market and it would rather not rile the sensibilities of a large segment of its customer base.

Playing it safely brings in inventive limitations to advertising but still, this is simply marketing acumen at play. It has enabled Khaadi to determine itself as a retail powerhouse over the years.

And while the in-store designs may be mostly ‘safe’, one notices that thankfully the brand is now making an effort to have a small smattering of trendier clothing in the offer, for the minuscule segment of women who’d rather experiment than slip into the folds of a baggy, all-purpose kurta.

And while the in-store designs may be mostly ‘safe’, one notices that thankfully the brand is now making an effort to have a small smattering of trendier clothing in the offer, for the minuscule segment of women who’d rather experiment than slip into the folds of a baggy, all-purpose kurta.

Khaadi Fashion

The ‘head-scarf’ campaign, likewise, has the building of success. The world over, Muslim fashion is on the rise. An increasing range of ladies are covering their heads and luxury hijabs and abayas became profitable avenues for fashion. Even international brands like Dolce & Gabbana, Tommy Hilfiger, and DKNY are making capsule lines to this end.

Surprisingly, it’s taken the Pakistani high-street so long to catch on to this potential money-earner. The brand has taken the initial step, by glamorizing the head-scarf. After scarves, there might be the possibility of designer lawn abayas or digitally printed ones or some good old’ cringe-worthy pastel-colored hijabs with pearl embellishments. You never know. This may just be the next bandwagon to enamor the country.

Khaadi Khaas ‘Gypsy’ Collection at Pantene Hum Showcase 2019

The Khaas collection presented Gypsy at Hum Showcase 2019. It was inspired by Spanish ornateness. Also the passion and history of the flamenco dancer. The drama and intensity of the toreador and the song. Also the longings of the gypsy collection by Khadi Khaas.

Thread and material are the artistic expressions where rich Spanish history intertwines with the posh of Muslim culture. Bold and nuanced, the fabric tells the tangled tales of desire, betrayal, war, and occupation.

The vibrant colors and styles speak of the modern female mystique, ancient nonetheless fashionable, organic yet structured, impressive is nonetheless honest, a gypsy at heart.